Tag Archives: Google

Why the “Google Paradigm” Has Damaged Enterprise Search

by Barry Murphy

In last week’s post about what we are looking for with enterprise search, I mentioned what we call the Google paradigm.  A reader asked me to be more specific about what the Google paradigm actually is and it’s a worthy request.  The Google paradigm is actually a summation of the resulting perceptions based on the popularity of Google; those perceptions are that enterprise search is as easy as Google web search, and that a central index of an enterprise is the right way to do enterprise search.  The result of these perceptions is an approach to enterprise search that has not solved the problem of allowing business workers to easily and quickly find the information they are looking for.

It is important to note that web search is not the same as enterprise search, and therein lies the major problem with the perceptions caused by the Google paradigm.  Google is an excellent tool for informational web search – I use it frequently when researching various topics that I need to learn more about.  The point is that Google is for Web search, which uses organic linking (looking at the number of sites that link to a particular page) to determine the rank order of results.  That approach provides zero value in the enterprise because the users typically have more than an inkling of what they are looking for, and perhaps have specific criteria they know are relevant, and thus require an interface that allows them to quickly filter the result down to a manageable number.

But, in reality, enterprise search is often synonymous with Google – the web search paradigm.  There is a tendency to think of search as easy.  After all, Google completes search queries for users; it is easy to assume that technology will eventually just know what users are looking for and offer it up to them.  This message is reinforced in the age of Big Data and business intelligence.  There is a fascination with the stunning dashboards we see in CRM and SFA applications.  There is a belief that analytics will replace any need to search and find information.

While analytics will certainly help many business processes, its biggest impacts will be in feeding structured data into business processes and informing those responsible for the process of performance.    There is much value to be had in that and the Big Data market prospers as a result.  Despite the availability of advanced business intelligence tools, though, business workers still struggle to find the one email or document necessary to complete the next urgent task.  People waste hours looking for it, only to most likely recreate all that work when they can’t find what they need.  Organizations lose millions of dollars per year to this lost productivity and typically don’t even know it.  Companies implement traditional enterprise search to help employees, but only make searching more frustrating because those solutions do not leverage the power of the business worker’s brain.

Web search – the Google paradigm – has allowed us to take search for granted.  When doing a web search, however, users are typically searching for something authored by someone else and the system is using programmatic analysis to conduct the query.  For a business worker, though, search is very different.  The worker has a sense of what they are looking for because it is very specific to them – the method of analysis is personal, not programmatic.  Web search is inquisitive in nature.  But, the web search approach – which has been pushed on users by IT for years – does not work well for business workers looking for the information needed to do their jobs.

The Google paradigm also ignores the challenge of scalability.  Indexing the enterprise for a centralized enterprise search capability requires major investment.  In addition, centralization runs counter to the realities of the working world where information must be distributed globally across a variety of devices and applications.  The amount of information we create is overwhelming and the velocity with which that information moves increases daily.

 

Google_data_center

Google Data Center (Click to enlarge)

 

The image above is of a Google Data Center (one of more than several dozen that power the internet).  Look at the sheer magnitude of just what it takes to power those Web searches we are all so used to.  This illustrates exactly why it is so hard to “Google the enterprise.” And yet many people, and even CIOs, think doing so should be easy.  Such has been the approach to scaling traditional enterprise search solutions in the enterprise.  And while Google obviously has solid software to drive its web search, hardware and sheer computing power on a massive scale are essential components of Google’s success.

The only “successful” enterprise search deployments – as judged by customer references – tend to exist only in a very specific type of organization: highly regulated, with deep pockets.  These organizations can make enterprise search work because, due to regulatory and Legal drivers, they have unlimited budget for hardware to make the solution scale.  They are also able to invest in double digit FTE’s to implement and maintain the system over time.  But, these organizations represent “the 1%.”  Most organizations do not have the budget or human resources needed to make traditional enterprise search work.

There will always be hardware investments required to make productivity search work, but such investments do not need to be heavy in the way that traditional solutions have been.  Rather, organizations should look at more flexible options that mirror the realistic IT environment they live in.  That environment typically includes a hybrid of on-premise, virtual, and cloud-based infrastructure and content spread across multiple repositories.  Rarely – if ever – is content centralized.  As such, a good productivity search solution will allow access to the content that business workers need the most while leaving as little footprint with IT as possible.

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Filed under Desktop Search, Enterprise Search, Information Access, Information Governance, Information Management

With Search, What Are We Looking For?

by Barry Murphy
Needle haystack

Recently, I was contacted by an X1 user and fan and he asked me, “why isn’t X1 more famous?”  His point was that X1 Search 8 solves a problem that every company has – people can’t find their information.  They are unable to find that one email or document that they know exists, but that they just can’t remember where they put it.  This X1 fan happens to be a consultant that works with many, many companies and reported that, no matter what client he visits, all have workers that constantly complain about not being able to find what they are looking for.

It can be a marketer’s nightmare to have someone ask why your product is not more famous, but it was a question I had already been giving some thought to.  Part of the challenge when it comes to the “search market” is that most people think of Google when they think of search.  Google is easy to use and helps everyone navigate the Internet much more efficiently.  But, web search is a much different beast than search within a company.  The reality is that 80% of what business workers are looking for exists in their email, file shares, desktop folders, or SharePoint sites.  The worker knows the content exists, has an idea of what he/she is looking for, but simply doesn’t know where it is.  But, when enterprise search solutions were first rolled out, they were built like web search solutions – as if someone wasn’t really sure what they were looking for.

The misperception that the Google search paradigm can apply within the enterprise resulted in enterprise search solutions improperly conflating several search use cases.  But, web search and big data analytics – the new search du jour – are very distinct search types that require features and functions specific to their own unique workflows and use cases. Refashioning big data analytics or web search tools for enterprise search is a recipe for failure and certainly not an end-user driven requirement.

Big Data and the business intelligence (BI) tools built to address Big Data are hot topics.  And BI can deliver some very good information to workers that are managing structured processes.  Every company has deployed some kind of BI tool, but – as our consultant fan let us know – every company still has the problem of business workers not being able to find information.  That is because, when it comes to business worker search, the human brain is the most powerful analytical engine for business productivity search.  Other search solutions have sophisticated algorithms that try to predict things like document taxonomy classifications.   That can be useful at times, but not to enable search for the business worker because the interface and workflow are not designed for business productivity search.  Additionally, analytics-driven solutions require a lot of hardware to make those algorithms churn.

There is a more cost-effective way to solve the problem and ensure that business workers will stop complaining – deploy a search solution with a user-friendly interface that allows humans to use their brain to filter and sort through their information assets.  X1 Search 8 can do that – and do it in today’s virtualized and Cloud-heavy environments.  It is time to realize what business workers are really looking for when they turn to search tools – the one document they know exists that has the information necessary for them to do their jobs in any given moment.

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Filed under Desktop Search, Enterprise Search, Hybrid Search

X1 Rises Again

Computerworld logo

Earlier this month Robert Mitchell at Computerworld proclaimed that X1 had reemerged in the world of search with X1 Search 8, the new release of our flagship and industry-leading X1 desktop search. (See: X1 Rises Again with Desktop Search 8, Virtual Edition). I think Computerworld is spot on and aptly describes the response and success of X1 Search 8. X1S8 (or “8”) is major advancement of X1 Search.  As mentioned on our recent webinar showcasing X1S8, I wanted to thank our hundreds of thousands of loyal and longtime X1 customers, plus many of the new customers joining us in recent weeks since our highly successful launch of 8.

Overall the response has been tremendous! Since the May 7 release, we have seen shattered sales records coupled with very exciting feedback from our customers, new and old. Based upon the feedback, three improvements to X1S8 are particularly resonating. One is the new and streamlined interface that, combined with a faster and more responsive product, provides an enhanced and highly intuitive user experience. Second, our business users from enterprises large and small are very happy with the built-in and integrated SharePoint support (see video here). And finally, the unique support of virtual desktop infrastructure (VDI) demonstrates that X1 is once again a cutting edge technology that supports our customers’ current as well as future requirements.

X1 has always been a great solution. In July 2010, Network World declared the previous version of X1 to be the leader in its class, selecting X1 as its Clear Choice winner ahead of competitors such as the native Windows Outlook search and Google desktop search. Perhaps not coincidentally, after Network World anointed X1, Google shortly thereafter announced the end of life for its desktop search. Additionally, with Windows 8, Microsoft is apparently moving away from integrated desktop search as the latest Windows OS no longer features a federated search option.

What this means is that X1 not only has risen again, but has a clear lead in the field of search as 8 is a major upgrade to our award-winning previous version. This is particularly true given the virtualization capabilities of X1S8, which we will now be rolling out to many large enterprises that previously could not support any desktop search within their VDI environment. We believe that eventually desktops will be hosted in the cloud, which will require a cloud-based virtual desktop architecture, which X1 already and uniquely supports. So X1 is ready for the cloud when our customers are.

Recently X1 has enjoyed the support of a number of investors who have enabled us to double down on our support of current customers and the development of next generation search and eDiscovery solutions to support enterprises large and small. This includes our enterprise eDiscovery strategy, but it also means channeling additional resources into our core X1 desktop search technology. Look for more innovations to support our loyal customer base including new mobile support, and search of hybrid cloud. And if you haven’t yet seen X1 Search 8, please take it for a spin with a free trial available at this link.

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Filed under Desktop Search, Virtualized Environment